link juice

Definition

Favorable inbound links that will help to boost a page's rankings in the SERPs. Derivation may be the slang term "juice" meaning electricity / power, or possibly the juices that flow within a plant and nourish its growth.

Favorable aspects can include Page Rank being passed, supportive anchor text, a one-way link, a relevant link source, a trusted link source, a link that sends real targeted visitors.